As all smartphones can now read QR codes, it is easy for consumers to scan these codes to reach digital platforms displaying all the product information they are looking for. Their introduction gave us a new way of leveraging labels to provide product data. Compare this with QR codes which store over 7,000 characters. The type of information therefore ranges from tracking and condition instructions to date of production and material data – everything that traditionally was printed on a physical label.īarcodes – the most commonly used form of product identification coding – first facilitated inventory management but, with a maximum storage capacity of only 20 characters, cannot convey detailed information. The need to label products spans all stages of a product’s life cycle, from supply chain procedures during and after manufacture to the provision of product information to the end user and disposal instructions (specific to products containing hazardous materials such as batteries). Technologies generally integrated in these labels include radio frequency identification (RFID), near-field communication (NFC), time-temperature indicators (TTIs), and quick response (QR) codes. The trend of Smart Labels refers to the use of printed paper, plastic, or fabric labels upgraded with special intelligent inlay technology that can digitally capture and communicate more information than is printed on the physical label.
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